New Blog

This is new blogkknkn This is new blog…

Structure of HTML Page Structure

<!DOCTYPE html<!-- Your Comment --<html<head<titleThis is title </title</head<bodyMy name is Manoj </body</html<!DOCTYPE HTMLTells the browser that document uses html page structure Comments Part of code ignored by the browser,…

Introduction to HTML

HTML – HyperText Markup Language 1) Html display content in a web browser 2) web browser understand the only HTML and it appears 3) We are writing HTML, we are arranging a set of instruction to the browser how to…

Remarketing | Bringing Back Lost Users with Remarketing

Remarketing campaigns can be used to bring users back into your sales funnel. Several PPC platforms offer it. It works by letting you target lists of users based on conditions you define. You can then target those lists in an…

Brand Search Campaigns

Branded Search Campaigns Chances are that when an internet user searches for a term with your brand in it, your websites will appear at the top of Google’s organic results, organic meaning not paid. I’m often asked by advertisers if…

Multidimensional Bidding

Multidimensional Bidding When you determine the Value Per Click on a keyword or other target in an ad group you are going by its average performance across the dimensions you are targeting. Dimension examples include: DevicesHours of the dayDays of…

Do You Know The Value of a Click?

The Value of a Click I’m often reminded of the game show “The Price is Right” when reviewing campaigns created by new PPC advertisers. Bids and budgets are often set on whims and feelings. The only problem is, this isn’t…

Universal App Campaigns

Intro to Universal App Campaigns Universal App campaigns allow you to promote your mobile app on Google Search Results, the Display Network, Google Play Store, and Youtube. Universal App campaigns are some of the easiest to setup and manage. Ads…

Display Campaign Targeting

Display Campaign Targeting There are many ways to target users on the Google Display Network. These methods can be broken down into two categories. You can target by the content they are consuming or based on who they are. Target…

Display Ad Formats and Creation

Display Ad Formats and Creation Google Display Ads appear on ad slots that website publishers lend Google on their website. Not all display ads are graphic. Text ads allow advertisers to display ads on the display network without the need…

Display Campaign Setup

Display Campaign Setup The steps for setting up a display campaign in Google Ads is similar to that for search. Once you are familiar with the Google Adwords Editor, the desktop tool that Google provides for managing your campaigns offline,…

Display Advertising

Introduction to Display Advertising Google Display Campaigns enable you to place an ad on over two million websites and 650,000 apps within the Google Display Network. This makes it an extremely powerful tool for reaching potential customers as well as…

Setting Up Google Shopping Ads

Merchant Center Before you can display shopping ads, you first need to create your Google Merchant Center Account, verify it, link it to your Ads account, and then upload your product feed. After you’ve created your Merchant Center account, you…

Shopping Campaigns

PLA (Shopping) Campaigns Google offers a different ad type triggered by a search called a product listing ad. These are triggered by terms searched for by users at the bottom of the funnel and are ready to buy. These users…

Keyword Research

Intro to Keyword Research Now that you understand how keywords get triggered by user searches, I’ll explain how to identify the keywords that effectively pull users into your sales funnel. In lesson 2.3 I explained the decision making funnel; the…

Keyword Match Types

Keyword Match Types The next step in creating your campaign is to create one or more ad groups with keywords and ads that relate to the keywords. We will explore this more in depth in the next lesson however at…

Search Campaign Setup

Search Campaign Setup There are two primary ways to create a new campaign. Install and use the Google AdWords Editor, a desktop application that lets you work on campaigns offline and then post changes when you are ready.Follow the step…
xml sitemap

XML Sitemap | Technical SEO

XML Sitemap What is XML Sitemap? An XML sitemap is a file that contains individual pages of the website. It helps search engines to get a much better understanding of the structure and volume of content of a website. Is…

Read more

Website Performance Optimization

Website Performance Optimization | Technical SEO

Website Performance Optimization Introduction to Page Speed  Google has been pushing for fast loading sites for a while now. From my perspective though, website performance optimization is mostly a user experience topic, if anything. Granted, it helps with SEO, delivering…

Read more

redirects

URL Redirects | Technical SEO

URL Redirects What is URL Redirects? Whenever the URL structure of a site changes in a way that a URL would no longer be accessible, you need a redirect. Otherwise, you would lose your organic rankings and ultimately your organic…

Read more

JavaScript SEO Technical SEO

JavaScript SEO | Technical SEO

JavaScript SEO  Nowadays more than 97% of all sites are using some kind of JavaScript. This means that Google`s regular crawler can’t see what is happening in those areas because Javascript is executed on the client’s side. If you go…

Read more

internal linking technical seo

Internal Linking | Technical SEO

Internal Linking  In this blog, we are talking about internal linking. Internal linking is one of the most complex things to get right in SEO. Larger sites with a lot of content and many different URLs are especially complex to…

Read more

log-file-auditing

Log File Auditing | Log Files

Log File Auditing What is Log File Auditing? Log files are generally stored on a web server and – simply speaking – contain a history of each and every access by a person or crawler to your website. Log file…

Read more

accelerated mobile pages amp

Accelerated Mobile Pages | AMP

AMP Accelerated Mobile Pages What is AMP Accelerated Mobile Pages? Google’s framework for better performance is called AMP, accelerated mobile pages. It’s kind of like a very stripped-down HTML for maximum performance, consisting of text and images only. Everything else…

Read more

structured data schema markup

Structured Data | Schema | Technical SEO

Structured Data The general idea behind structured data is that it can extend regular HTML markup and give more context and meaning to other content that is already available on the site. Let’s say a website has a zip code…
international seo

Ultimate Guide To Advanced International SEO | Technical SEO

[kkstarratings] Introduction to multi / International domain setups International SEO is a very complex topic with many different aspects to it. In this course, we’ve mostly talked about Google so far. We covered how Google does certain things and how…
x-robots header

X robots header | X robots Directives | Technical SEO

X robots header One of the problems with Google being very greedy and trying to crawl and index almost every file type and URL they can find is that they also will end up trying to index PDFs or even…

Read more