Display Advertising

Introduction to Display Advertising Google Display Campaigns enable you to place an ad on over two million websites and 650,000 apps within the Google Display Network. This makes it an extremely powerful tool for reaching potential customers as well as…

Keyword Research

Intro to Keyword Research Now that you understand how keywords get triggered by user searches, I’ll explain how to identify the keywords that effectively pull users into your sales funnel. In lesson 2.3 I explained the decision making funnel; the…

Keyword Match Types

Keyword Match Types The next step in creating your campaign is to create one or more ad groups with keywords and ads that relate to the keywords. We will explore this more in depth in the next lesson however at…

Search Campaign Setup

Search Campaign Setup There are two primary ways to create a new campaign. Install and use the Google AdWords Editor, a desktop application that lets you work on campaigns offline and then post changes when you are ready.Follow the step…