Structure of HTML Page Structure

<!DOCTYPE html<!-- Your Comment --<html<head<titleThis is title </title</head<bodyMy name is Manoj </body</html<!DOCTYPE HTMLTells the browser that document uses html page structure Comments Part of code ignored by the browser,…

Introduction to HTML

HTML – HyperText Markup Language 1) Html display content in a web browser 2) web browser understand the only HTML and it appears 3) We are writing HTML, we are arranging a set of instruction to the browser how to…

Remarketing | Bringing Back Lost Users with Remarketing

Remarketing campaigns can be used to bring users back into your sales funnel. Several PPC platforms offer it. It works by letting you target lists of users based on conditions you define. You can then target those lists in an…

Brand Search Campaigns

Branded Search Campaigns Chances are that when an internet user searches for a term with your brand in it, your websites will appear at the top of Google’s organic results, organic meaning not paid. I’m often asked by advertisers if…

Multidimensional Bidding

Multidimensional Bidding When you determine the Value Per Click on a keyword or other target in an ad group you are going by its average performance across the dimensions you are targeting. Dimension examples include: DevicesHours of the dayDays of…

Do You Know The Value of a Click?

The Value of a Click I’m often reminded of the game show “The Price is Right” when reviewing campaigns created by new PPC advertisers. Bids and budgets are often set on whims and feelings. The only problem is, this isn’t…

Universal App Campaigns

Intro to Universal App Campaigns Universal App campaigns allow you to promote your mobile app on Google Search Results, the Display Network, Google Play Store, and Youtube. Universal App campaigns are some of the easiest to setup and manage. Ads…

Display Campaign Targeting

Display Campaign Targeting There are many ways to target users on the Google Display Network. These methods can be broken down into two categories. You can target by the content they are consuming or based on who they are. Target…

Display Ad Formats and Creation

Display Ad Formats and Creation Google Display Ads appear on ad slots that website publishers lend Google on their website. Not all display ads are graphic. Text ads allow advertisers to display ads on the display network without the need…

Display Campaign Setup

Display Campaign Setup The steps for setting up a display campaign in Google Ads is similar to that for search. Once you are familiar with the Google Adwords Editor, the desktop tool that Google provides for managing your campaigns offline,…

Setting Up Google Shopping Ads

Merchant Center Before you can display shopping ads, you first need to create your Google Merchant Center Account, verify it, link it to your Ads account, and then upload your product feed. After you’ve created your Merchant Center account, you…

Shopping Campaigns

PLA (Shopping) Campaigns Google offers a different ad type triggered by a search called a product listing ad. These are triggered by terms searched for by users at the bottom of the funnel and are ready to buy. These users…