Intro to Universal App Campaigns

Universal App campaigns allow you to promote your mobile app on Google Search Results, the Display Network, Google Play Store, and Youtube. Universal App campaigns are some of the easiest to setup and manage. Ads are automatically designed for different ad formats by using text and images from the app’s play store listing. Google then automatically tests different ad combinations to find the best performing ads and shows them frequently. Bidding and targeting are also automatic.

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